Pinnacle Peak Road Brad Goldberg		Print This Page Email This Page

Update

•  Design Development Phase through November 2007
•  Public Meeting to review preliminary artist concepts September 2007
•  SPA Board approved artist selection of Brad Goldberg August 2007
•  Public Open House February 2007
•  Public Meetings with the Artist January 2007
•  SPA Board approved new project and CIP Budget September 2006

Pinnacle Peak Road is planned as a four-lane roadway with two travel lanes in each direction. The area of work will extend from Miller Road east to Pima Road and specifically addresses issues of increased traffic and drainage of the wash areas. The roadway will be designed and constructed with improvements in various areas including: crosswalks, lighting, turn lanes, culverts, landscaping and pedestrian areas with great attention to the natural environment and mix of residential and commercial areas. Brad Goldberg, project artist, is responsible for developing an art master plan for incorporating aesthetic design in an integrated way along the road and coordinating design enhancements with the engineering needs of the project.

The master plan for the project has completed schematic design phase in August, 2007. It presents a prototype for the City of Scottsdale to consider in its use of innovative materials that emphasize permeability, recycling, and unobtrusive aesthetic design with natural materials. The goal of the project is to provide the engineering needs while maintaining a minimal impact on natural and residential conditions; creating a beautiful, unique and appropriate looking roadway for the area.

Brad Goldberg is an artist who sees his work as a fusion between sculpture, the landscape and the built environment. The desire to work with the environment as a whole has necessitated expanding outside the traditional role of a studio sculptor, into an area which might be termed Landscape Sculpture. Ultimately, each new project Mr. Goldberg works with generates a unique non-preconceived response encompassing the total aspect of a specific place or circumstance. Brad has worked conceptually as an idea generator and physically as the creator of site-specific sculptures, parks, gardens, interior spaces, landscape installations and furniture. “In time,” he states, “with many experiences layered over one another, I am hoping my work will reflect a cultural collage…more in keeping with artistic truths, than passing fashions.”

More on Brad’s work at www.bradjgoldberg.com

Project Assistant

Kirstin Van Cleef

kirstinv@sccarts.org

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