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100 handmade signs—100 untrained volunteers—1 simple act of community kindness
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| Community Love signs created by festival goers during Green Street |
On Wednesday, March 24th Scottsdale Public Art and artist Jesse Fairchild staged Community Love along the entire 25 miles of Scottsdale Road.
Artist Jesse Fairchild recruited dozens of volunteers to create over 100 signs which feature expressions of positivity. “Paint the most positive word in your life,” he instructed. The results range from love, to dance, to ice cream. On an otherwise-mundane spring afternoon one hundred volunteers were given the hand painted poster boards displayed on select street corners along Scottsdale Road. Everyone was placed in proximity to one another to create a visual sequencing that impacts an unsuspecting public audience.
All voulenteers
met at the LOVE Sculpture at Scottsdale Civic Center for instructions and to pick up a sign. Randomly selected "messages" were given from premade hand painted signs.
Volunteers then stationed themselves at designated street corners. All stations to be filled for allotted duration. To create an impact, on many Scottsdale Road corners as possible.
One simple act of community kindness.
A social experiment that changed the commute in Scottsdale,
for one afternoon.
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